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MUSTA. Fancy acronym?  Maybe the hot new thing?  Not quite. It’s actually the opposite of that.  When an Entrepreneur hires my team to help them scale their marketing and sales, the first thing we do is ask a lot of in depth questions about the product or service, the target avatar, current clients, and which marketing initiatives have worked for the company thus far.  Sometimes clients actually know and can point us to data and dashboards to prove it. A lot of times, though, the Entrepreneur says “My team said this worked well!”  Then my team looks at the data. Turns out, what they thought worked well, didn’t work at all.  A MUSTA marketing team is a team that assumes when the sales were higher, the marketing  MUSTA  worked… MUSTA marketing can create some short-term success, but ultimately they’re throwing marketing mud at the wall, hoping something  (anything)  sticks. Here’s where the challenge lies… It’s not long-term or sustainable. At some point, sales will reach a threshold, an...

30 days.  I want you to imagine that you have 30 days until you lose everything. Your house, your cars, your family… Everything.  That wasn't supposed to be me...  But it was.  I'm gonna tell you how I got there  (so you never have to).  In my 20’s they called me the “golden boy” because everything I touched turned to gold. At the time I was working in sales for a 50 year old plastic packaging company. I got an idea for a new division. I brought it to senior management. They said yes.  And we moved forward. I grew that division to 45 million in annual revenue in less than five years. From there, I became the CEO of the first digital portrait studio chain in the United States. When we brought it into franchising, things really started to take off. Before long, I became known as one of the young guns of franchising. We were growing… millions upon millions in revenue, ranked one of the top 15 hot franchises by Entrepreneur Magazine by year five. I had this formula for success all ...

You may figure that a digital collar may do a better task of getting your dogs focus as well as making a long-term impact. Pet dogs can be trained to ensure that they can conveniently cohabitate with us in our human-built residences. They were acquired as young puppies, usually for hundreds of dollars, however their owners wearied of them when they grew past the adorable as well as cuddly phase. The family members pet dog is as much a component of life within a residence as is any kind of human home member. One more choice for those wanting to get a great pet dog is cross reproduced pets I make sure you have actually currently thought about a few of the apparent negatives of taking on an older dog. In 1889 he established the first Doberman Pinscher Club. This is modern high modern technology being made use of to develop an atmosphere of continuous, positive audio, that you mind takes being relaxing and also soothing. The Vizsla is one more pet dog that is not strictly non-shedding howe...

The Ultimate Guide to Improving Indoor Air Quality with Air Conditioning Introduction: Nowadays, we spend the majority of our time indoors, whether it's at home, in the office, or in other enclosed environments. As a result, maintaining good indoor air quality (IAQ) has become more crucial than ever before. One effective way to achieve this is by utilizing air conditioning systems. In this blog post, we will delve into the latest scientific findings, studies, and expert advice to explore various effective tips for improving IAQ through the use of air conditioning. By following these practical guidelines, you can enhance your well-being and create a healthier living environment for you and your loved ones. The Benefits of Good Indoor Air Quality: Before diving into the tips for improving IAQ, let's first understand the potential benefits it offers. Good IAQ has been associated with various advantages, including: 1. Improved Health: Poor IAQ can lead to respiratory issues, allerg...

Do you remember your real first sale? You know, that  pivotal first sale  that ignited your passion for service through sales?  I remember mine like it was yesterday. It was the beginning of summer vacation and I had just arrived in Florida to visit my grandparents. Ever since I could remember, I would spend every summer break with my grandparents, and when I became old enough (4 years old), I would work right along side my grandfather in his business.  My grandfather  (who sought out to become an Entrepreneur at 50 years old)  built what at the time became the largest orthotics, prosthetics and durable medical equipment company in the southeast United States.    My grandfather had me cleaning wheelchairs, hospital beds, and filing. Everything everyone didn’t want to do, I did…Including cleaning the bathrooms. As I approached 12 years old, I started working with customers on the showroom floor. The summer I was 12, my grandfather told me that he wasn’t going to pay me an hourly wage  (...